Ticketmaster Hellas has a new strategic partnership with MTA International Sports & Entertainment, a rapidly ascending global leader in live events, sports programming, talent booking, and international touring. This collaboration marks an exciting new chapter in delivering world-class live entertainment experiences across Greece and Southeastern Europe.
Since its inception in 2002, MTA has been at the forefront of connecting top-tier talent with audiences worldwide, producing unforgettable events and providing premier services in talent booking, event production, tour management, and sports entertainment. With the recent launch and expansion of MTA International Sports & Entertainment in Athens, the company is accelerating its European footprint – bringing high-profile concerts, festivals, and sporting events to audiences across the region.
Through this partnership, Ticketmaster Greece and MTA International Sports & Entertainment will combine their expertise in ticketing, technology, and large-scale event operations to elevate the fan experience. Ticketmaster Greece’s trusted platform, advanced ticketing solutions, and nationwide infrastructure will streamline event delivery while ensuring a seamless, secure, and premium ticket-buying journey for fans.
Celebrating 100 Years
The partnership will debut with a landmark event: the Harlem Globetrotters’ 100-Year Anniversary World Tour, presented by MTA International Sports & Entertainment at the Telekom Center Athens. The historic performance is part of the Globetrotters’ 2026 international tour, celebrating a century of innovation, athleticism, comedy, and immersive family entertainment.
The Harlem Globetrotters will bring a once-in-a-century celebration to Athens, offering an unforgettable experience for families, basketball fans, and global audiences of all ages.
“Partnering with Ticketmaster Greece represents a major step forward in our long-term vision for Greece and Southeastern Europe,” said Steve Ferguson, Co-Founder & President of MTA International Sports & Entertainment. “Our goal is to bring extraordinary sporting and live entertainment experiences to this region – events that resonate with fans, strengthen the cultural landscape, and elevate Greece as a premier destination for world-class tours. Launching this partnership with the Harlem Globetrotters’ historic 100-Year Anniversary event is an exciting beginning.”
Ticketmaster Greece’s robust ticketing platform will ensure that MTA’s events are easily accessible to fans, providing industry-leading solutions for secure, efficient ticket purchases and enhanced fan engagement.
“When a global powerhouse like MTA International Sports & Entertainment chooses Ticketmaster as its ticketing partner, it speaks volumes about the trust in our expertise, technology, and service excellence,” said Efi Karkani, Business Development Director at Ticketmaster Hellas. “This collaboration is set to bring an unprecedented wave of unique events to Greece, elevating the live entertainment experience for fans like never before.”
The announcement underscores MTA International Sports & Entertainment’s growing influence in the European sports and entertainment ecosystem, with additional major international events planned for 2026 and beyond. Event details, on-sale dates, and exclusive presale opportunities for the Harlem Globetrotters’ 100-Year Anniversary Tour in Athens will be announced in the coming weeks.
Together, Ticketmaster Greece and MTA International Sports & Entertainment aim to redefine live entertainment in Greece, creating new opportunities for fans to engage with iconic events in music, sports, and beyond, and delivering unforgettable moments across Europe.
