Qatar Stars League, with help from Ticketmaster’s digital ticketing, welcomed its fans to its stadium to attend its matches. Ticketmaster‘s proposal was a fully digital and contactless ticketing solution. The technology proved to be the cornerstone of the safety protocol according to local authorities for the #returntolive.
Here are a few highlights that QSL achieved with Ticketmaster’s technology:
- 100% of fans entered the stadium gates with digital tickets accessible on their smartphones. All tickets were completely personalized. They included full ticket holder details in order to track a potential case more efficiently
- Fans and staff interacted less due to a completely contact-less entry experience. Every ticket had a recommended time for entry to avoid big queues on the access control
- A new seat mapping that took social distancing into consideration was available. This way, fans were able to find a seat with ample space between each other. This way the fans felt safe to enjoy the match.
- There was a Bidirectional Integration with Access Control in order to have full visibility about who was about to access the venue
The local market gave a positive feedback. As a result, Qatar Stars League will extend the #returntolive plan for the matches of next season.
More than 20.000 tickets were sold online in 2 weeks.
Fans are eager to return to live events safely, and digital tickets will become will be the tool to help achieve that. As authorities will slowly recall stricter measures slowly, Ticketmaster will continue to work to help their partners to plan their #returntolive process. Learn more about the benefits of digital tickets.
Find out more about Ticketmaster Sport.