Partnering with Ticketmaster offers more than just an industry-leading platform for selling tickets—it opens the door to powerful marketing campaigns that amplify your event’s reach and connect you with new audiences. With Ticketmaster’s global marketing reach, clients also benefit from seasonal fan campaigns that target key cultural moments throughout the year, helping boost awareness of your events.
Engage Fans with Seasonal Campaigns
Ticketmaster runs multiple highly strategic, fan-focused campaigns each year. The campaigns are planned to align with key moments like Summer Festivals, Black Friday, or International Women’s Day. These time-sensitive campaigns are designed to tap into natural interest spikes around holidays and cultural events, ensuring that they receive maximum visibility when fans are most engaged. Whether it’s a year-end holiday push or a summer promotion, these campaigns offer your events a unique opportunity to connect with audiences at the right time.
Each Ticketmaster market tailors these campaigns to best speak to their local fan base, providing targeted, relevant activations. This flexibility ensures that your events are part of key cultural conversations, resulting in greater awareness and opportunities for ticket sales.
Proven Success Across Multiple Platforms
Our seasonal campaigns consistently outperform industry standards on platforms like Facebook and Instagram. The 2024 Pride campaign saw a 7% engagement rate on Facebook – +2.1% above the industry average. Similarly, our Summer campaign on X reached a 2.9% engagement rate, well above the industry’s 1.7% average. The results prove that these fan-centric campaigns are reaching and engaging your audiences in the spaces where they are already active.
By leveraging these digital platforms, Ticketmaster’s fan campaigns offer robust reach, connecting to diverse audiences and help build deeper fan engagement. This reach ensures that fans are forming connections with artists, teams and experiences.
With Ticketmaster seasonal marketing campaigns, your events are seen, promoted, and sold to a wider audience —all without any additional budget or labor from your teams.
Learn more about how partnering with Ticketmaster can help increase the marketing reach of your events.
